Inside the Magic Kingdom: Seven Keys to Disney's Success

Look in Mickey's Briefcase . . . Now, an outsider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way that just may change the way you conduct business. Based on hours of interviews and discussions with present and former Disney employees, Inside the Magic Kingdom discloses the secrets behind Disneys success . . . and explains why, of its more than 30 million guests each year, over two-thirds are repeat customers. This upbeat,easy-to-read book illustrates clear, solid principles with examples that are well-known to Disney insiders but virtually unknown to outsiders until now.