Internet Prophets: Enlightened E-Business Strategies for Every Budget

Since the bursting of the dot.com balloon, companies are approaching e-business with a new wariness-and rightly so, according to author and entrepreneur Mary Diffley. In Internet Prophets, Diffley speaks directly to the skeptics, serving up straightforward advice that will help even the most technophobic executive do more business on the Web. This readable, easy-to-use handbook is the first to detail the costs of proven e-commerce strategies, matching successful techniques with budgetary considerations for companies of all types and sizes. Internet Prophets is the first e-business book that gets down to the nitty-gritty that every businessperson wants to know: "What's it going to cost?"