Jazyk Veshej

Cast iron kitchenware, home appliance, contemporary art, antique furniture, cheap jeans, expensive shoes, iPhone of the latest model - we are making design choices non-stop and we seem to know exactly what we want. But any choice made, no matter how refined and individual it is, is predetermined by design of the purchase, is shaped by hidden message the purchase transmits. Things appeal to us and to the outer world, things inform the others about their owner, things speak to us, and we speak through things to each other - and to ourselves, too. Deyan Sudjic, director of the Design Museum (London), articulates grammar of this universal language and defines the visual vocabulary of our time in his book "The Language of Things" (2008).