Manipulation Techniques in Mass Media Texts

This book addresses the problem of mind manipulation and its influence on the linguistic world image of the society. In this book we look into the manipulative nature of mass media language and modern methods of mind manipulation used in mass media, specifically the way that mass media influence the world view of language users and the development of the language itself. The book focuses on the impact of mass media on the denotation and connotation of the meaning, the role of mass media in artificial, purposeful change of the language, and through that, the information model of the world. Here we analyze linguistic means of information management, that is the use of lexical, grammatical, syntactical and stylistic tools, which mass media resort to in order to shape public opinion. For this purpose a comprehensive analysis was implemented to the lexical units verbalizing the concept "protection", one of the basic concepts in the cognitive space of a man and society.