Marketing Places Europe

Europe is full of communities vying for jobs, tourists and investors. Places, like products and services, now need to be marketed and marketed well. Market forces keep changing and there is no room for complacency. By treating places as businesses and applying strategic marketing and communication strategy, "Marketing Places Europe" offers a winning prescription for place-sellers - business and public officials - to bring prosperity and competitive edge to their communities and shows place-buyers - investors, residents and visitors - how to identify the right locality for their needs. Формат издания: 18 см х 25 см.