PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed

For those who think their "widget" is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. "PR on a Budget" proves that it is possible to handle a business or organization's public relations in a manageable, logical, and cost-effective fashion