ProSultative Selling - The Death of the Consultative Salesperson

ProSultative Selling describes how to take the best practices from both B2C and B2B, and apply them successfully in a B2B environment. ProSultative Selling takes readers systematically through the process of preparing their organization for the ultra-competitive business environment of the 21st Century. The book describes how B2B sales people following the legacy techniques will go the way of the dodo.