Superbrands: An Insight into some of Britain's Strongest Brands 2006/07

The brands featured in these pages richly deserve their Superbrands status. They are known and understood not just by their devotees but much further afield, thanks to the reputation they have earned for delivering superior value. They cover many categories, demonstrating not only the power but also the versatility of branding. Significantly too, the majority have been with us for a long, long time, demonstrating clearly that branding after all is about investing for the longer term and delivering consistently for consumers. The British Brands Group is delighted to support this collection of Superbrands as a record of single-minded focus on consumers, continuous innovation and inspiring communication. The result for consumers is true performance and a sure understanding that these brands will deliver for them. We as an organisation will continue to push for a climate in the UK in which such brands may continue to flourish and new brands fostered, bringing us choice,...