Web Management in Practice: The Web Manager's Guide

This practical introduction to web management provides all of the tools and guidance you ll need to successfully manage your organization's web-related assets. Based on renowned international web management research, Web Management in Practice offers an introduction to the web manager's role, responsibilities, and context, and covers contemporary best practices, catalog models, issues, and risks. There is a comprehensive glossary of key terms, as well as helpful appendices that include real-life examples, surveys, toolkits, and related references.