Internet Marketing by Method: Web Banner, Affiliate Marketing, Search Engine Optimization, Hubspot, E-Mail Marketing, Search Engine Marketing

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Web Banner, Affiliate Marketing, Search Engine Optimization, Hubspot, E-Mail Marketing, Search Engine Marketing, Keyword Research, Yesmail, Optimized Searching, Optimized Searching, Kam Optimized Searching, E-Mail Marketing Software, Permission Marketing, Online Locator Service, Link Love, Image Search Optimization, Off-Web Factors, Enterprise Search Marketing, Run of Network. Excerpt: Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the...