Sold! How to Make it Easy for People to Buy from You

Book Description Salespeople fail because they make selling far more complicated than it has to be. In SOLD! two of the world's leading sales trainers cut away the complexity, identifying Effective Selling Principles that are proven to work. In a world of complex products, state-of-the-art customer relationship management systems, and too-clever marketing, the single most important element has gotten lost: the salesperson's personal relationship with his or her customer. That relationship is at the heart of this book's five-step program for building sales. Whether you sell products, services or ideas, you'll learn how to create and maintain a high-value customer relationship that makes it easy for customers to buy. Discover practical new ways to identify what's valuable to your customer... and deliver it. And above all, learn powerhouse techniques for moving any customer from talk to action--from opportunity to sale. SOLD! is enthusiastically endorsed by business and...